Many business owners or managers interested in starting a 401(k) plan for their small business are surprised to learn that brokers, investments advisors, and even fund companies aren’t thrilled to take on their business.

Most 401(k) providers get paid based on the amount of assets in a plan, and plan providers often lose money on plans worth less than several million after they account for the time spent prospecting, setting up and servicing an account. To make up for the shortfall, many 401(k) providers limit investment options to funds with high expense ratios that pay them large commissions and/or offer "sub-transfer agency fees" for distribution. Others vendors add separate “wrap fees,” typically a .25%-.50% charge on the value of the assets in a plan, in exchange for offering low cost investments, such as 401(k) index funds or 401(k) exchange traded funds.

In contrast, Employee Fiduciary offers access to any funds from any fund family without mark-up. This includes low cost index funds, such as 401(k) Vanguard index funds, Fidelity Spartan index funds, funds from T. Rowe Price, American Funds and others.

Among 401(k) companies, Employee Fiduciary is the lowest cost provider. And there’s no minimum plan size.

According to Financial Advisor Magazine, Employee Fiduciary guarantees small business 401(k)s full service and open access to multiple fund families “at what may be the lowest cost in the industry.”