Eric Droblyen Rebukes Hyperbole Used by Betterment CEO When Describing Company’s New 401k Product

Benefits ProStakeholders respond to Betterment’s launch. Robo-advisory platform for 401(k) plans making waves. Employee Fiduciary mentioned in an article on BenefitsPro.

“Eric Droblyen, president of Employee Fiduciary, a Mobile, Alabama-based 401(k) provider to small and midsized businesses, takes issue with Betterment’s claim that it is the only bundled provider to launch in the past three decades, among other things.”

Read the full article here.

Holly Roussel-Godfrey

Holly Roussel-Godfrey joined the Employee Benefits industry in 2005 as head of marketing and sales for, a plan document and government forms software provider. Holly was responsible for developing successful marketing and sales strategies for each of the company’s software modules. Because of her passion for customer service, Holly was selected to develop a highly effective training program for Third Party Administrators and Advisors after the company was acquired by Wolters Kluwer in 2009. As Vice President – Marketing & Sales for Employee Fiduciary, Holly is responsible for the sales team as well as all marketing initiatives for the company, including inbound marketing and social media. Holly earned her BS degree in Marketing from the University of Wisconsin – Milwaukee.