Holly Roussel-Godfrey

Holly Roussel-Godfrey joined the Employee Benefits industry in 2005 as head of marketing and sales for ftwilliam.com, a plan document and government forms software provider. Holly was responsible for developing successful marketing and sales strategies for each of the company’s software modules. Because of her passion for customer service, Holly was selected to develop a highly effective training program for Third Party Administrators and Advisors after the company was acquired by Wolters Kluwer in 2009. As Vice President – Marketing & Sales for Employee Fiduciary, Holly is responsible for the sales team as well as all marketing initiatives for the company, including inbound marketing and social media. Holly earned her BS degree in Marketing from the University of Wisconsin – Milwaukee.

Recent Posts

4 Ways To Spot 401(k) Rip-Offs When you buy just about anything these days, it's easy to go online to price compare. You know pretty quickly whether you're getting a good price. But 401(k)s are a different beast. Although the government requires disclosure on fees, it's not easy to tell whether you're paying too much. Millions are, but will never know it. Of course, neither your employer nor the government will tell you ... Read Post
One Proven Way To Boost Your 401(k): Lower Fees What if the expense ratios on your retirement funds are way too high? You'll need to ask some questions and demand some action from your plan administrator. According to Employee Fiduciary, here are the right questions to ask... Read Post
Employee  Fiduciary Releases Small Business 401k Plan Design Study Study summarizes the most common plan designs used by 2,767 small business 401k plan sponsors nationwide Read Post
New Online 401(k) Plans Disrupt Retirement Market Read Post
Eric Droblyen Comments On The Evolving Micro 401k Plan Market 401(k) Solutions for Micro Plans. The recent announcement that Betterment is getting into the 401(k) business prompted a review of solutions for the micro plan market. Employee Fiduciary mentioned in an article on PlanSponsor. Read Post
Eric Droblyen Rebukes Hyperbole Used by Betterment CEO When Describing Company’s New 401k Product Stakeholders respond to Betterment’s launch. Robo-advisory platform for 401(k) plans making waves. Employee Fiduciary mentioned in an article on BenefitsPro. Read Post
Eric Droblyen Predicts How the DOL’s Fiduciary Rule Might Affect 401k Recordkeepers Will New DOL Rule Contain Fiduciary Surprise for 401k Recordkeepers? Eric Droblyen, President of Employee Fiduciary, was quoted by FiduciaryNews.com. Read Post
Employee Fiduciary Releases a Real-World Database of Small Business 401k Fees That Names Names with Full Dollar Cost Disclosures Employee Fiduciary has released its database of 401k fee comparisons compiled from live data over the last twelve months. The database lifts the lid on the overly complex and often misleading fees charged to small business retirement plans. The database identifies plan providers by name and provides searchable data that allow plan sponsors to compare and benchmark their current plan fees. Read Post
Simpler, Less Expensive 401(k) Options Employee Fiduciary recognized as a pioneer by New York Times! Read Post
Employee Fiduciary Recommended in Interview with Mark Zoril In an interview for FitSmallBusiness.com, "How small businesses can provide employees with a retirement plan? An Interview with Mark Zoril," Zoril recommends Employee Fiduciary for 401k recordkeeping. Read Post